Attorney General Liz Murrill announced on April 15 a settlement with Norwegian Cruise Line, specifically NCL Bahamas, Ltd., following a multistate investigation into the company’s sales practices and cancellation procedures during the COVID-19 pandemic.
The settlement aims to prevent deceptive or unsubstantiated sales statements by NCL and prohibits the company from prioritizing sales over consumer health and safety during disaster declarations. This agreement comes after reports that between March 13, 2020, and November 30, 2025, NCL reimbursed consumers more than $3 billion nationwide through credit card refunds and future cruise credits.
As part of the settlement terms, NCL will pay $2 million to participating states. Louisiana will receive $67,428.52 from this amount. The agreement also requires NCL to implement mandatory training for employees who interact with consumers about proper sales communications. Additionally, senior management must approve all prospective sales communications before they are used during any declared disaster in the future.
“When Louisiana is under a state of emergency like a hurricane, companies doing business here must communicate clearly, act in good faith, and ensure their messages to consumers are not misleading or deceptive. In times of crisis, people are especially vulnerable, and my office will closely monitor conduct and take action when businesses take advantage of that moment,” said Attorney General Murrill.
The multistate settlement includes participation from attorneys general in Connecticut, Illinois, Minnesota, North Carolina, Nevada, New Jersey, Pennsylvania, Texas, Utah and Wisconsin alongside Louisiana.
Liz Murrill leads the Louisiana Department of Justice as attorney general according to the official website. The department serves as the primary legal office for the state under an independently elected attorney general according to its official website, providing services statewide according to its official website while focusing on protecting constitutional rights and offering legal resources for citizens according to its official website. The agency also works to preserve Louisiana’s culture and heritage through legal efforts according to its official website, with Murrill having challenged federal overreach in more than 35 cases according to its official website.
